It's hard to believe that I released the song "One Line Epitaph" fifteen years ago and people continue to listen to it all over the world. Every month I can see on Apple Music that hundreds of people are listening. That's just one platform. I'm on every digital music platform that I know of, so I imagine that there's many more out that. For some reason I am unable to track that particular song on Spotify or Pandora, but I imagine the song does well. That's not bad for an artist who hasn't toured in over a decade. I haven't been able to do any promotions, but people are listening. I don't know who they are, but they're listening.
A couple years ago I discovered that an album that I had left for dead, Love and War Vol. 1, had managed to get over ten thousand spins. I had done zero promotion for that album, except to mention that it was out. That motivated me to release three albums since that discovery, and the most recent one Belief, a reissue from my band Satori, has shot up to the number two position after "One Line Epitaph." Again zero promotion.
The idea that I could get so many people to listen to my music by doing nothing but putting music out there goes against the most basic laws of the music business. It has certainly motivated me to put more product out there. I have had dozens of albums in various states of completion for years, but now I'm starting to finish them and put them out. It's challenging, because while many people are streaming my music, streaming doesn't generate revenue.
One might assume that I should do some more promotions, but I'm not so sure. Not only can I track the number of listens, I know geographically where my songs are being listened to. I live in Louisville, Kentucky, and I was born here. I'm 48 years old. That's a lot of friends, and a lot of reach, but Louisville is not my number 1 city. That would be Halifax. At least on Spotify it is. Louisville cones in at number 10. On Apple music it's 19th after San Diego. I've never been to San Diego or Halifax.
This brings me (in a very meandering way) to the idea of a persona. We all have a persona or public self, which is distinct from our more private self. For some, their persona and their private selves are not very distant. For others, they are miles apart. Personas are not necessarily crafted. Young children have personas that they may not even be aware of, but their parent's have discovered this when their child's teacher describes behavior (good or bad) that the parent's have never witnessed. Are we talking about the same child?
When I was much younger, I could easily be described as hypersensitive. I always felt most at east either by myself, or with a very close friend. I was a serial monogamist of best friends. Unfortunately many of them moved away. I cried hard and often at feelings of rejection, inadequacy and embarrassment, but I discovered that I was less likely to feel this way if I wasn't entirely myself. Or more accurately, a different self.
Our personas are not falsehoods. They are our public face. As I grew up I had the public face of a person with a lot of confidence. I didn't need anyone's approval, so they couldn't hurt me. I didn't need to be accepted, because my acceptance was all that necessary. This was true to a point. I was pleased with myself creatively, though in truth I didn't understand how I did what I did, and so taking credit for it seemed a bit like showboating.
I was in high school when I started writing songs, and the key was always to get away from everyone and everything. This was fairly easy since I was usually the only one at home. I had the run of the place, and I would find a way each day to get to a place where I could by myself and let my creativity run wild. If anyone intruded on my space, I'd have to stop what I was doing immediately. My magic didn't work, if someone could see me.
On days when I wasn't at home writing music, I was doing theatre. Unfortunately, I was not a very good actor. The only decent performance I gave was when I wrote the script. I was pretty good at comedy, because it didn't require that I bare my soul publicly. As a result, my public persona became more of a comedian. Thus my public persona did not align well with the songs that I wrote. I occasionally wrote a funny song, but mostly I tried to write "soul" music. Music that was reflective of my deepest self.
If you listen to one my early songs "With the Wind" you'll hear a song that is anything but funny. I was in the right space when I wrote that song. I had no fear of judgment, and no fear of anyone shattering my private space. As a result something came out of me that I could never have planned. It was more like the release of something.
I was never able to craft a persona that matched my music, and I had no idea that I had a persona, so I never tried, but as I look at the numbers I find that there are people who know a deeper part of me, and they've stayed with me a long time, but for the most part, the people who know me don't listen to my music that much. You should never try to build a career out of playing for your friends, and I don't like all the music that they listen to all the time either.
When my band The Navigators would be on tour, we would often stop in Louisville on a Monday, as a night off, so that I could hang with friends, but also because we'd be unlikely to fill a venue of any size. We'd do better in Lexington or Asheville. Though in truth, we never did all that well. I could perform the music, but I couldn't play the audience. On some nights I would sing the songs in a way that surprised even me. There was a gig in Detroit that I just killed, and I remember that the lights were blaring, and I couldn't see the audience. Only now am I realizing that my sense of safety allowed me to reach into myself and to deliver on a whole new level. Sometimes when the audience is far away, and you're standing on a huge stage, you can feel very alone. For me that was a good thing.
It's weird. We're taught that to succeed you have to work very hard, and I did, but I have had more success in the past few years by doing nothing but letting the music speak for itself. If you think you know me, you should give my music another listen. To quite my most successful song:
So you say you know just who I am.
But I'm afraid that you don't understand.